Posted: Tuesday, February 27, 2018 3:06 PM
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The Sr. Manager : Product and Brand PR position will work to create a strong public relations practice in the US to support brand activations and lifestyle product launches. This requires the strong work experience in creating public relations plans, including the overall strategy, coordination of events, press releases and all press engagement activities. This position is within HARMAN's Consumer Lifestyle Division in its headquarters office in Stamford, CT. 5:7 years of experience in PR strategy creation and understanding of brand marketing is a must.
This position is fully responsible for all USA Public Relations activities in support the overall product go to market vision as well as the amplification of all key consumer marketing activation. Important to the success of the role is the management of an external PR agency and overall budget management to drive US PR. This position needs a senior:level communicator with a strong skill set to balance different internal and external interests and a strong cross functional approach with the US region, Global Marketing, Digital and Social Media as well as Corporate Affairs is important.
:Develop the PR strategy for all lifestyle product categories, all brands and corporate (where relevant) initiatives for the US market based on annual marketing plans
:Manage external PR agency within the budget boundaries
:Manage +750k PR activation budget
:Lead the annual product PR Communications strategy and plans, and ensuring effective roll:out in the USA market. This role will work closely with Product Marketing Team, USA Regional Marketing and Sales team, Corporate PR team and key PR partners around the globe to deliver the overall product communication objectives, secure all media coverage
:Own and deliver product PR result reports summarizing media coverage data to management, monthly and yearly with clear matrix and goal in mind.
:Develop PR strategies for social media and oversee the content production (including, but not limited to adverts, videos, social media and online PR stunts).
:Lead the USA PR activities around key consumer audio trade shows (CES, IFA) as the main contact person for the USA PR team. Work with business units to write product press releases and collaborate with corporate PR to drive media to events and direct
NPI PR Communication
:Analyze and understand hierarchy of product priorities across brands and business units, and then set the strategies and PR programs to mirror these priorities.
:Prepare media kits, press releases, and field the media pitching stories to generate publicity or to counter negative publicity.
:Cultivate, build, and maintain successful relationships with the media and the community. Build a strong working relationship with USA media ensuring strong PR coverage. Based on the yearly marketing plans,
:Create the PR support plan for all USA initiatives and support the amplification of the brand activities to help drive positive brand awareness and sales goals.
:Develop effective PR plans using appropriate strategies and tactics to support overall brand awareness in USA region. Work closely with the local team to efficiently utilize Harman:owned assets (celebrity, athletes, music events, etc.) to promote brand awareness in USA region where it applies.
:Bachelor's Degree in Marketing / Public Relations
:At least 5 : 7 years of demonstrated success in executing Public Relations and Brand Communications
:Be proactive, reliable, responsible and accurate with attention to details and have strong work ethic.
:Must be a confident communicator and presenter. Must have excellent verbal and written communication skills.
:Must have excellent organizational and planning skills.
:Have a full and tactical understanding of media needs, media relationships,
• Location: stamford, Westchester
• Post ID: 158082622 westchester